Focus Group Discussion & In-Depth Interview

  • Using the psychological projective techniques to probe consumer insights.
  • Each focus group discussion is conducted by a professional moderator specialized in certain product categories.
  • Standard focus group room to provide respondents comfortable space and round table discussions.
  • As well as in observation rooms, a hidden camera is set up to record process of focus group discussions.
  • We set video streaming facility to offer clients may view simultaneously even outside of city.
  • Projective method: photo shop, word association, photo association, fantasy imagination, bubble association, product role play., laddering..etc.

Statistical Analysis tool

  • Gap Analysis
  • Cross-Tabulation
  • Chi-Square analysis
  • Correlation Analysis
  • t Test
  • Analysis of Variance
  • Factor Analysis
  • Multiple Regression Analysis
  • Multi-Dimension Scaling Analysis
  • Other multi-variant Analysis

Our Research Services in Mainland China

  • Beijing
  • Shanghai
  • Guang Zhou
  • Chengdu