Focus Group Discussion & In-Depth Interview
- Using the psychological projective techniques to probe consumer insights.
- Each focus group discussion is conducted by a professional moderator specialized in certain product categories.
- Standard focus group room to provide respondents comfortable space and round table discussions.
- As well as in observation rooms, a hidden camera is set up to record process of focus group discussions.
- We set video streaming facility to offer clients may view simultaneously even outside of city.
- Projective method: photo shop, word association, photo association, fantasy imagination, bubble association, product role play., laddering..etc.
- Most completed database of Taiwan hospitals and medical doctors by areas, tiers of hospitals, and specialty. Pre-recruitment + online survey is utilized to collected data from professionals.
- Work with the biggest panel company in Taiwan (with 3 millions of online panel members) to conduct online survey.
- Gap Analysis
- Cross-Tabulation
- Chi-Square analysis
- Correlation Analysis
- t Test
- Analysis of Variance
- Factor Analysis
- Multiple Regression Analysis
- Multi-Dimension Scaling Analysis
- Other multi-variant Analysis
Our Research Services in Mainland China
- Beijing
- Shanghai
- Guang Zhou
- Chengdu